About Happy Side Up

My name is Nicole, owner and designer of Happy Side Up. 🙂

Since our phones are with us almost 24/7, I wanted to design cases and accessories that would not only protect but also add some happiness to your day. By turning over your phone happy side up, you’d get an instant mood boost!

All our products are designed by me and are inspired by things that make people (including me) happy.

Before we were Happy Side Up, we were Maichard Shop. We were inspired by the AlDub loveteam not only through our designs but also to give back. 5% of all sales from Maichard Shop were donated to different local charities and AlDub Nation initiated projects. We’re continuing that same tradition with Happy Side Up by donating 5% of net proceeds to local charities.

Our primary advocacies are pets, children, and education. Every P1000 accumulated from 5% of net proceeds will be donated to one of the ff. charities:

  • Philippine Animal Welfare Society (PAWS)
  • CARA Welfare Philippines (Compassion And Responsibility for Animals)
  • Hound Haven
  • Bohol Animal Rescue & Kindness (BARK)
  • Adarna Group Foundation, Inc.
  • Bahay Tuluyan
  • Kythe Foundation, Inc.
  • Stairway Foundation, Inc.

For products listed under the “ADN Collection,” 100% of net proceeds will be donated to the ADN-initiated charity projects.

For design suggestions/collaborations, charity recommendations, etc. please do not hesitate to contact us. 🙂